Besides access to iPads, Kindles and Galaxies, the new branch features multiple teller pods for personal and private transactions and a children's play area with docked smart devices.

Springfield, Va. — When the $1 billion Andrews Federal Credit Union started designing its newest location, President/CEO Jim Hayes said the cooperative wanted a building that went beyond the traditional branch.

The Suitland, Md.-based credit union unveiled its high-tech branch Oct. 17 in the D.C. metropolitan area. Andrews said it is currently the only financial institution in the Springfield Town Center, formerly known as the Springfield Mall, which re-opened for business the same day of the branch's grand opening after the completion of a $250 million renovation project.

Hayes told CU Times Andrews has more than 6,000 members with Virginia addresses and a total of 12 branches, which includes eight stateside in Maryland, New Jersey, Virginia and Washington and four overseas in Germany, Belgium, and the Netherlands.

"For us, it's about introducing Andrews to Northern Virginia, the Springfield community and Fairfax community and when we opened this branch, what we really wanted to bring was a different experience for our members," Hayes said at the branch's grand opening.

The new center features free Wi-Fi in a café setting at the front, a large table with docked tablets, mobile device charging stations, multiple teller pods for personal and private transactions, a children's play area with docked smart devices and a media wall with four flat screen televisions connected together to show one large image.

Andrews FCU said it is currently the only financial institution in the Springfield Town Center, formally known as the Springfield Mall that re-opened for business Friday after the completion of a $250 million renovation project.

"This is the most state-of-the art branch we have because we've actually put iPads and Kindles and Galaxies in here for our members to come in and use," Hayes said.

"You can do everything – literally 90% of your transactions – through an iPad or a Galaxy so we wanted to showcase that. We wanted to make sure that the technology is top-of-the-line for this entire branch," Hayes added.

The technology in the branch is available for members to access the web during their visit but Hayes said it also serves as way for Andrews to showcase its mobile services and online banking.

"We designed the branch in a way that it would provide an experience when they come in here. It's not a traditional branch. We didn't want it to be a traditional branch. We wanted it to have a different feel when you come in here and get your financial services," he said.

Hayes is confident the branch will make members feel different about financial institutions and credit unions overall.

"The flow of the business here is going to be a lot different," he said, pointing toward the leather chairs where customers can relax, charge their cell phones and surf the Internet on their mobile devices.

"Our branch is here for our members and for them to use, but we are trying to promote our electronic services so they realize the way you do banking today is probably a little different than the way you used to do it, so we want to make it front and center for their experience," Hayes explained.

Andrews FCU President/CEO Jim Hayes (fifth from the left) with members of the board of directors and credit union staff.

Oma George, chief retail officer at Andrews, said the branch will help the credit union reach a younger demographic.

"We want to stay on the cutting edge of technological advancements as it relates to financial services, and subsequently reach a younger demographic. This branch has managed to accomplish both," she said. "As the median age for all credit union members continues to rise, it is vital that we attract the younger demographic in their prime borrowing years," George added.

During a post-grand opening interview, Hayes switched gears and addressed the NCUA's risk-based capital proposal.

"Yes, I'm very happy that they're reopening it [the original proposal] for comments," he said. "I think that there were just a great number of flaws in the first version of risk-based capital so I really do believe that they're going to listen to the constituents."

"We all have to live with the risk-based capital rule so I'm glad the NCUA is doing so. I'm glad that they're open to hearing what our comments are and my expectation is it's going to be a better rule for the entire industry," he added.

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