Visa Inc. has kicked off a national awareness and education campaign with financial institutions and merchants to raise awareness about chip technology.
The campaign will support the next stage of EMV adoption in the U.S. by ensuring consumers and merchants have the information they need to use and accept chip cards, Visa said.
More than half of U.S. payment cards and large U.S. retailers are expected to activate chip technology by the end of next year, according to the company.
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