NEW YORK—A highlight of each Finovate technology showcase has been the Best of Show Award, determined by audience ballot and announced as the event closes. Best of Show winners are not put into order of importance by Finovate, and this year was no exception: Seven were chosen, with none designated as the best of the best.
Some Best of Show winners had no immediate pertinence to credit unions, but some did. And, based on informal discussion with credit union attendees during breaks, some of the presentations that did not necessarily wow the full audience did make an impression on them.
Loud applause went to MX (aka MoneyDesktop) which won a Best of Show from Finovate for its new personal financial management tools that aim to deliver a cross-platform experience with an app that looks similar as users move from device to device. MX also, in a big innovation, gives a credit union the ability to let non-members download and use its branded version of the MX app, thus providing a new member recruitment hook.
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