While many people are barely starting to think about holiday details and getting winter clothes out of storage, credit union marketers seem to have a firm grip on their plans for the fourth quarter. They’re keenly aware they’ll need to cut through the barrage of advertising hitting all media as the quarter rolls along. The good news is they indicate their budgeting is tracking according to plan.

Amber Danford, SVP of marketing and business development at the $796 million Texas Trust Credit Union in Mansfield, said the fourth quarter will focus heavily on online account openings, which have been available on the cooperative’s website but haven’t been fully promoted.

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