Prize-linked savings accounts, which utilize gamification and rewards members with cash and cool prizes, have proven popular with credit union members.

Many of the programs have reaped measurable ROI and some have even garnered attention from national media for making a significant change in members' lives.

Save to WinBy using gamification, credit unions have motivated members to save, increased financial awareness, and significantly improved reputation and relationship with members, according to a Filene study.

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