More in the credit union industry have opted to take an icy plunge for a good cause.
Across the country, credit union organizations have joined the national ALS Ice Bucket Challenge, pouring a bucket of ice water over their heads to raise money for charities that support victims of amyotrophic lateral sclerosis, also known as Lou Gehrig's Disease. ALS attacks nerve cells, ultimately leading to paralysis. The videos of friends, family, celebrities and co-workers has not only been a success in terms of awareness but donations as well.
According to the ALS Association, within just a month $100.9 million in donations were received. An analysis of ALS donation related debit card transactions by CO-OP Financial Services and data analytics software provider Saylent found that members increased their ALS merchant-related transaction volume by 426% and ALS merchant-related transaction spending by 384%.
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