Search
Copyright © 2024 ALM Global, LLC. All Rights Reserved.
What started with a simple challenge by CUES and the $582 million CitizensFirst Credit Union has spurred others across the credit union industry to get soaked for a good cause.
Credit unions and their vendors have joined the national ALS Ice Bucket Challenge, pouring a bucket of ice water over their heads to raise money for charities that support victims of amyotrophic lateral sclerosis, also known as Lou Gehrig’s Disease. ALS attacks nerve cells, ultimately leading to paralysis. Countless celebrities and everyday people have participated in the trend.
Here is how the Ice Bucket Challenge works. Participants post videos of themselves getting soaked on Facebook, Instagram, Google+ or Twitter and nominate three others to do the same within 24 hours and make a donation of $10 per person, or $100 total. Those challenged can opt out of taking the icy bath and simply make a donation. Funds raised not only help further research for a cure but also go toward providing care for those living with the disease.
Already have an account? Sign In Now
NOT FOR REPRINT
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
A new EU pay transparency directive has left many organizations feeling unprepared.
The list includes six credit unions merging due to poor financial condition and two for poor management.
California credit union says most of the loss is related to members overdrawing money during the event.
Guide
Sponsored by TransUnion
Quick Guide to Modern Prescreen Marketing
What if you could get your offer to consumers before the competition?
Playbook
Sponsored by TransUnion
How to Win Customers in the Modern Marketplace
What if you could acquire more customers in less time?
Report
Sponsored by Elan Credit Card
Consumers' Financial Health and Spending Priorities Guide Credit Card Choices
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Copyright © 2024 ALM Global, LLC. All Rights Reserved.
Sign In
Sign In
