A convergence of two pivotal trends have put credit unions in a unique position when it comes to courting and maintaining relationships with baby boomers: They are super active on social media and mobile devices, and a myriad of new life scenarios have significantly changed how they're saving for retirement.
Social Security Fears, Longetivity Change Long-Term Goals: Baby boomers change course on retirement as the world around them shifts and new worries emerge.
Unleashing New Revenue With Older, Tech-Savvy Members: Baby boomers are just as wired, if not more, than their younger counterparts.
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Product Opportunities Still Exist for Retiring Members: Learn how credit unions can win a larger share of the baby boomer market by offering living trusts.
Saving Boomer Business: Baby boomers between the ages of 50 and 68 are likely to be America's major entrepreneurial engine.
Baby Boomers and Social Media Infographic: Learn which generation posts what and where.
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