For the third consecutive year, Michigan credit unions are gearing up to show their support of local businesses through a national CU Lunch Local cash mob campaign.
The effort will kick off Oct. 14 with credit union employees and members buying products and services at shops in their respective communities, according to Jessica Richardson-Isenegger, who has helped to organize the event. Isenegger is a senior partner with in-fusion Group, a Southgate, Mich.-based consulting firm that works with credit unions and CUSOs.
Last year, Michigan was joined by credit unions in Louisiana and Ohio for CU Lunch Local during International Credit Union Week. Isenegger said this year's goal is for even more Michigan credit unions and more states to join in. CU Lunch Local is not sponsored by any group but is a grassroots effort within the credit union industry, she said.
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