SAN FRANCISCO – CUNA's America's Credit Union Conference kicked off Monday afternoon. Approximately 1,200 attendees are expected to attend the annual event, which runs through Thursday at the Hilton San Francisco Union Square.

At left and below, traditional Chinese drummers and dragon dancers entertain the crowd during the opening session.

See more: California hostess …

California Credit Union League President/CEO Diana Dykstra welcomes attendees to the event Monday afternoon.

See more: Something for the plane ride home …

Attendees browse the CUNA bookstore before the opening session.

See more: Emcee duties …

Comedian Mark DeCarlo, emcee for this year's event, entertains the crowd at the opening session.

See more: Hero of the year …

Credit Union Magazine's Credit Union Hero of the Year, Joni Senkpeil, director of small credit union development for the Illinois Credit Union League, accepts her award.

See more: Leadership advice …

Keynoter speaker Steve Farber challenges audience members to temper their leadership with love both for what they are doing in serving the members and the response it receives. Below, Farber autographs copies of his book for attendees following his address.

See more: Exhibit hall …

Attendees explore the exhibit hall Monday evening, following the conference's opening sessions.

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