R.K. Hammer, a leading card analyst based in Thousand Oaks, Calif., celebrated its 25th anniversary Monday.

Its founder observed how few industry fundamentals have changed, even as the details have shifted.

The firm observed the industry is focused on regulation, competition and technology, the same issues that led the agenda when the agency opened 25 years ago, observed Founder and CEO Bob Hammer.

“We still expect even more restrictive regulatory oversight, fierce competition for every quality account, and a rapid succession of technological advancements in the payments space products and delivery systems, the likes of which may well take your breath away as they emerge,” Hammer said in a release.

R.K. Hammer is known for having valued and evaluated hundreds of card portfolios for credit unions considering partnering with another firm for agent issuing. The firm also provides expert witness testimony in litigation where aspects of portfolio sales or management are disputed.

“The most important thing we came to learn about a brand reputation over the decades: You have to get up and earn it all over again each new day,” Hammer said.

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