Credit unions experiencing rapid growth can find it challenging to keep all employees on the same page and to keep pace with important training.

Staff members may not be aware of the latest marketing campaigns or may lose interest in the organization's mission – unless there is an opportunity for interaction that reinforces those messages. In addition, new employees may be struggling to grasp complex concepts related to services.

In response, some cooperatives have discovered innovative ways to train employees and to encourage them to embrace the corporation's core values. For example, Mountain America Credit Union launched a training program that incorporates storytelling.