When it comes to implementing a mobile strategy, Steve Hoke wants credit unions to think about three challenges.

Hoke is the product leader for CUNA Mutual Group's AskAuto, a downloadable app that allows members to scan a vehicle identification number to learn basic vehicle information such as the average retail cost of the new or used vehicle and EPA mileage estimates, according to the company.

The app then saves this information along with the member's notes and ranking preferences to allow for a comparison between vehicles before deciding to purchase. Once a decision is reached, the member can also submit a credit union loan application through AskAuto.

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