Consumers born since 1980 have a significantly different perspective on financial services than previous generations, and credit unions should pay close attention to those differences, according to CO-OP Financial Services.

The financial technology company, based in Rancho Cucamonga, Calif., presented results of its "Unlocking the Millennial Mystery" survey at its THINK 14 conferencein New Orleans.

For millennials, positive customer experiences are largely driven by the basics – deliver on expectations and treat people with respect, according to the survey of 500 consumers.

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