Speed is the common denominator for some shoppers when they hit the dealer lot for quick financing and even quicker closed deals.
Much of that velocity comes online well before the trip to the dealership thanks to credit unions and other lenders striving for rapid pre-approvals and an application process that zips past traditional paper channels.
According to some industry estimates, 94% of all auto purchases begin online and a growing number of shoppers are starting their journey right at their dealerships as they shop and compare pricing on their mobile devices. A study released by the Filene Research Institute last year on how members choose their auto lenders revealed an overwhelming preference for electronic information, with their credit union's website being their top choice followed by email.
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