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Credit Unions Told to Exploit Brand Advantage: Onsite Coverage

NEW ORLEANS A successful Internet merchant tells his THINK 14 audience their branding efforts make him want to vomit.

By David Morrison | Updated on May 21, 2014
Internet wine seller Gary Vaynerchuk implores his audience during his talk at THINK 14 in New Orleans.

NEW ORLEANS — Credit unions’ need to better brand themselves makes for familiar conference complaint, but heads turned when an energetic, successful entrepreneur  told his audience their failure to press their brand advantage made him want to vomit.

“For the last five years the banks, your chief competition, have had their collective brand dragged through the muck of financial scandal and the fact that you lot have failed to capitalize on your brand advantage  makes me want to vomit,” Internet wine seller Gary Vaynerchuk during a presentation to credit union executives attending CO-OP Financial Services’ THINK 14 conference on Tuesday.

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