The $1.4 billion American Heritage Federal Credit Union in Philadelphia has joined the list of credit unions that have their own real estate brokerage.
The 130,000-member credit union has created a wholly owned subsidiary and has agreed with Better Homes Realty to create Better Homes of American Heritage Federal.
The credit union said the brokerage will offer home buyers and sellers a 20% discount on the company's typical sales commission and that its CEO will be Mike Powers, a former regional vice president of GMAC Real Estate and regional director for Prudential Real Estate.
"We see this as a game-changer in the Philadelphia market," said American Heritage Federal President/CEO Bruce Foulke. "We have always been a better value for our members for financial services. Adding realty brokerage services as an opportunity to save them even more money on what is one of the largest financial transactions they'll make in their lifetime."
Better Homes Realty is a division of Avalar Network Inc. and was founded in 1964, the company said.
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