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Every organization hoping to increase its reach with the Hispanic market must first understand its target. Five misconceptions held by business leaders today may be hindering progress for businesses, including credit unions, looking to serve Hispanics.
Myth #1 – All Hispanics are undocumented.
Many people are surprised to learn that of the country’s more than 52 million Hispanics, most are native-born Americans and nearly three in four are U.S. citizens. It’s important to acknowledge, however, that of the 11 million undocumented immigrants living and working in the U.S., about 9 million are Hispanic.
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