Every organization hoping to increase its reach with the Hispanic market must first understand its target. Five misconceptions held by business leaders today may be hindering progress for businesses, including credit unions, looking to serve Hispanics.

Myth #1 – All Hispanics are undocumented.

Many people are surprised to learn that of the country's more than 52 million Hispanics, most are native-born Americans and nearly three in four are U.S. citizens. It's important to acknowledge, however, that of the 11 million undocumented immigrants living and working in the U.S., about 9 million are Hispanic.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Credit Union Management