Snubbed by lenders, entrepreneurs are taking their pitches to the people to secure funds for what some might consider risky investments.

One of the latest players entering the crowdfunding space help auto dealerships build capital by offering competitive loans with the ability to earn interest each quarter.

Crowdfunding is rapidly becoming an alternative way to raise money and in some cases, eliminating middlemen such as credit unions and banks. The general idea is the person seeking capital will solicit financial contributions from the public through a campaign that is often created online. In return, donors traditionally receive a future return on their investment.