Retail giant Wal-Mart is expanding its reach into the financial services arena by offering auto insurance.

In an alliance with AutoInsurance.com, the Bentonville, Ark.-based company said consumers will be able to compare policy prices of several insurance companies. Amongthe carriers participating on the website are Travelers, Progressive and Esurance, a division of Allstate.

Customers who log on to Wal-Mart's website will be able to access the AutoInsurance.com site, according to the company. They can choose to purchase the policy online immediately, speak with a licensed agent or save their information and make the purchase later. Wal-Mart said there is no cost or commitment to use the service.

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