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GECU Teams with Triple-A Ball Club

El Paso, Texas-based credit union will offer an affinity card that features the El Paso Chihuahua logo.

By David Morrison | Updated on April 10, 2014
GECU CEO Crystal Long and Chihuahua General Manager Brad Taylor introduce the new card at an April 2 press conference.

The $2 billion, El Paso, Texas-based GECU signed an agreement with El Paso’s new Triple A baseball team to offer members an affinity debit card. The name of the team, which is the Triple-A affiliate of the San Diego Padres, is the Chihuahuas.

Communications Specialist Stephanie Quiroz said GECU will charge participating members $5 to cover the licensing cost of using the team logo. It will be available from three branches, as well as online and through the credit union’s call center.

GECU has more than 312,000 members.

“We are so excited to unveil the new debit card! The El Paso Chihuahuas will offer affordable family entertainment, community support of local charities, and a fascinating venue. Our members have already expressed their excitement about El Paso’s newest must-go destination,” said GECU CEO Crystal Long.

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