Insuritas, a provider of outsourced insurance agencies to credit unions, will unveil its SmartCART Technology platform at FinovateSpring later this month.
The tool is one of 70 innovations that were selected for FinovateSpring, a two-day event featuring the latest financial and banking technology innovations from established companies and startups.
Hosted by The Finovate Group, a Seattle-based banking technology research firm, FinovateSpring will take place April 29-30 in San Jose, Calif.
Insuritas said SmartCART is the nation's first technology platform that allows consumers to shop, compare and buy auto and home insurance without ever leaving a financial institutions' web portal.
“Financial institutions get millions of free, repeat web visitors to their online banking sites every day,” said Jeffrey Chesky, president/CEO of Insuritas in East Windsor, Conn. “Transforming financial institution websites from brochureware to e-commerce sites is critical to the industry's long-term survival.”
Chesky said SmartCART repositions the distribution of core insurance products into bank and credit union online banking eco-systems, leveraging online banking adoption and utilization rates, automated loan origination systems and CRM data warehouses to deliver a source of annuitizing non-cyclical fee income.
“In the same way that Orbitz revolutionized the travel industry, and Amazon upended traditional retail distribution models, SmartCART Technology is revolutionizing how consumers shop for insurance and insurance-related products,” Insuritas said.
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