In March, more than 2 million product impressions were generated through Insuritas' e-insurance platform for its credit union and bank clients, the company said.

The East Windsor, Conn.-based firm's E-InsuranceAISLE allows financial institutions to transform their websites from static brochureware, personal financial management and online banking sites into e-commerce engines, according to Jeffrey Chesky, CEO of Insuritas, a provider of outsourced insurance agencies.

Launched in the fall of 2013, the platform is now deployed inside more than 50 bank and credit union online banking eco-systems, said Tracy O'Brien, vice president of E-Engagement at Insuritas.

The platform generated more than 2 million product impressions in March, supporting over $1.5 million in product sales, O'Brien noted.

“Our mission has focused on transforming financial institution websites from brochureware to e-commerce sites designed to generate the value-added, recurring, non-cyclical fee income that is critical to financial institutions' long-term survival,” said Chesky.

He added that the transformation can also potentially eliminate the need for third-party vendors who can keep upwards of 90% of the fee income generated from a depositor's purchases.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Marketing