In March, more than 2 million product impressions were generated through Insuritas' e-insurance platform for its credit union and bank clients, the company said.
The East Windsor, Conn.-based firm's E-InsuranceAISLE allows financial institutions to transform their websites from static brochureware, personal financial management and online banking sites into e-commerce engines, according to Jeffrey Chesky, CEO of Insuritas, a provider of outsourced insurance agencies.
Launched in the fall of 2013, the platform is now deployed inside more than 50 bank and credit union online banking eco-systems, said Tracy O'Brien, vice president of E-Engagement at Insuritas.
The platform generated more than 2 million product impressions in March, supporting over $1.5 million in product sales, O'Brien noted.
"Our mission has focused on transforming financial institution websites from brochureware to e-commerce sites designed to generate the value-added, recurring, non-cyclical fee income that is critical to financial institutions' long-term survival," said Chesky.
He added that the transformation can also potentially eliminate the need for third-party vendors who can keep upwards of 90% of the fee income generated from a depositor's purchases.
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