To keep up with the rapidly changing automotive environment, CU Direct has created the North American Automotive Marketing Council.

The new group, which includes CU Direct partner credit unions from across the U.S. and Canada, will help identify opportunities for credit unions to expand market presence and increase auto lending, according to CU Direct, a lending, automotive and strategic service provider in Ontario, Calif.

“The mission of the new council is to foster the creation of proactive solutions that meet the evolving needs of consumers, credit unions and the automotive industry, as well as to enhance support of CU Direct's credit union partner base, and generate increased loan growth for member credit unions,” said Marci Francisco, senior director, automotive marketing & business development at CU Direct.  

The council will also take a lead role in promoting CU Direct's automotive products and services to the credit union marketplace, and act as a liaison with the CUSO's executive team, according to the CUSO.  

Members of the council will meet for the first time in May.