Kevin Ralofsky, Chatter Yak! co-founder and CEO of the $395 million CitizensFirst Credit Union in Oshkosh, Wis., said the CUSO is looking forward to the possibilities through the alliance with CU*Answers.

“We have always pushed a culture of curiosity to challenge the way credit unions should think about their relationships with members and their communities,” Ralofsky said. “With this partnership we hope to drive a deeper and more meaningful understanding of how credit unions blend everyday business with social data and the member experience.”

Karnes said he is optimistic about the opportunities social media can bring.

“Who knows where this is going — will any current, popular service exist 10 years from now, who knows,” he said. “What I do know is 10 years from now, credit unions and CUSOs will have to understand how to roll with the evolution, integrate digital strategies into their business plans, and engage members where they choose to be active.”

In addition to Karnes and Ralofsky, Chatter Yak!'s new board of directors includes:

• Chris Butler, CU*Answers board chair and CEO of Community CU in La Crosse, Wis.
• Bryce Roth, Chatter Yak! co-founder
• Karrie Drobnick, CitizensFirst CU vice president of marketing

The CUSO's advisory committee consists of:

• William Wuske, CitizensFirst CU EVP/COO
• Bob Matz, CitizensFirst CU CFO
• Linda Bodie, CU*Answers board director and CEO of Element FCU in Charleston, W.V.
• Brett Wooden, Cy-Fair FCU senior vice president Marketing + Innovation in Houston
• Tammy Williams, Best Advantage CU CEO in Brillion, Wis.
• Jim Vilker, CU*Answers vice president of professional services in Grand Rapids, Mich.