The American Consumer Satisfaction Index has added a new category and credit unions came out on top.

The ACSI's new Website Satisfaction Index measured consumer satisfaction across 33 different industries and said credit unions earned the top score of 86, followed by consumer shipping and banks at 85.

"In contrast, social media, which include companies with an enormous user base, perform less well with an ACSI score of 68," ACSI said in its announcement Tuesday. The aggregate score for website satisfaction was 78.2 out of 100, the organization said.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Marketing