Like many holidays, St. Patrick's Day offered an opportunity for credit unions to boost brand awareness and member engagement in an array of ways.
The marketing efforts take a lot of forms, from participating in parades and festivals to special rates for loans and savings. There also are parades and festivals. For example, the $195 million Mass Bay Credit Union signed up to help sponsoring the annual South Boston St. Patrick's Day Parade, one of the country's oldest (113 years) and largest St. Paddy events, which draws approximately 600,000 to 1 million people each year, the credit union said.
And a growing number of credit unions are devising new promotions that incorporate social media, contests and other methods of engaging members, which can build awareness and showcase the credit union philosophy.
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