Building on nearly $800 billion in auto loan balances secured in 2013 from all types of lenders, credit unions are taking command of the driver's seat to steer shoppers away from their competitors. Read how in this week's Focus Report.

Competition Stirs Creativity to Woo Car Shoppers: Credit unions get creative in their efforts to woo car shoppers away from their direct competitors, namely dealerships.

Nurturing Dealer Relations Top Priority: Lending Survey: Nearly 70% of auto lenders polled by CU Direct said increasing dealer network relationships was their number one goal in 2014.

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