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Digital Channels Now the Norm to Expand Outreach

Technology is required to attract younger new members.

By Eileen Courter | Updated on February 26, 2014

If you want to apply technology to your marketing efforts, don’t figure that’s just the job of the marketing department.

That’s the word from the $76 million St. Cloud Federal Credit Union in Sartell, Minn., which has plans to introduce in 2014 online services including mobile banking, mobile deposit, membership application, loan payments and account to account transfers.

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