Imagine a market demographic with huge, even dominant buying capacity. Think of a labor and leadership force that represents the majority of those completing higher education.
What if this demographic was underrepresented in senior management and that research indicated that increased representation could improve organizational effectiveness? What would you do as a leader to harness this incredible power? This group is women, who represent an underutilized economic resource and an opportunity for senior management and boards to increase organizational effectiveness.
According to a Boston Consulting Group study, women in the U.S. control 72.8% of household spending. Additionally, women control $12 trillion of the $18.4 trillion in global consumer spending.
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