The $5.5 billion Bethpage Federal Credit Union said Tuesday it launched a new marketing campaign designed to underscore the credit union difference to consumers and businesses across Long Island.
The marketing campaign, "Built to Give You More," which began this week, demonstrates how Bethpage is structurally different than banks and is able to give consumers more benefits than banks can offer.
"The fundamental difference between a credit union and a bank is that Bethpage answers to its members, not shareholders. Our members benefit from this difference in the form of better rates and lower fees; it's that simple," said Kirk Kordeleski, Bethpage president/ CEO. "As consumers continue to search for financial options, the time was ripe for Bethpage to develop an ad campaign to bring this impactful message home. Banking at a credit union puts more money into our member's pockets – not the other way around."
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The campaign includes broadcast ads running on cable television and radio, print ads appearing in newspapers, as well as outdoor advertising. Signage and branding appears in all of Bethpage's 27 branch locations, and in all marketing and branding outreach materials.
The Empire State's largest credi
t union also said it plans to open three new branches this year, which will increase its branch network to 30.
The Bethpage-N.Y.-based cooperative recently opened its 27th branch at Nassau University Medical Center in East Meadow, its first hospital branch. Additionally, Bethpage FCU also recently celebrated the grand opening of its fourth King Kullen supermarket branch located in Valley Stream.
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Peter Strozniak
Credit Union Times reporter covering credit union operations, fraud, M&As, leagues, business continuity, and breaking news.
