The $5.5 billion Bethpage Federal Credit Union said Tuesday it launched a new marketing campaign designed to underscore the credit union difference to consumers and businesses across Long Island.
The marketing campaign, "Built to Give You More," which began this week, demonstrates how Bethpage is structurally different than banks and is able to give consumers more benefits than banks can offer.
"The fundamental difference between a credit union and a bank is that Bethpage answers to its members, not shareholders. Our members benefit from this difference in the form of better rates and lower fees; it's that simple," said Kirk Kordeleski, Bethpage president/ CEO. "As consumers continue to search for financial options, the time was ripe for Bethpage to develop an ad campaign to bring this impactful message home. Banking at a credit union puts more money into our member's pockets – not the other way around."
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