The Target data breach could wind up costing credit unions and their members almost $30 million, according to NAFCU.

The trade organization's February Economic & CU Monitor survey also found that among those surveyed, the average credit union cost for the Target data breach was $45,000.

In addition, 42% of respondents said their reputation had been harmed due to a merchant data breach. The survey found an average of 10,300 cards per credit union were compromised by merchant data breaches in 2013. The average amount spent by credit unions on data security measures was $158,600.

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