A couple of key stats offer a glimpse of where credit unions may need to continue to look when targeting car shoppers.

For one, mobile use among teenagers was up 200% in 2013 and that percentage is growing at a faster rate than any other age group, said Aaron Jahnke, direct sales specialist for CUNA Mutual Group's Loan Generation Marketing Team. By 2016, it is projected that there will be 96 million mobile users, up from 33 million in 2012.

Jahnke shared those figures during a Jan. 21 webinar on auto loan recapture and new opportunities with universal auto and next car purchases.

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