The stakes of Sunday's Super Bowl XLVIII championship between the Denver Broncos and Seattle Seahawks were raised for two credit union CEOs.
Doug Ferraro, CEO of the $2.5 billion Bellco Credit Union located near Denver, placed a friendly wager with Benson Porter, CEO of the Seattle-based, $12 billion BECU, on the big game.
The losing city's CEO will have to wear the winning city's team jersey for a full day.
And if that wasn't bad enough, photos of the losing CEO will be shared via Facebook and Twitter.
"Benson and I thought this would be a great way to get in on the competition and share in some fun with our employees and members. Besides, I bet he'll look great in orange," Ferraro said.
"Our credit unions have a long history of coming together, and in the spirit of celebration, this is another way of uniting two great cities. I wish Doug and the Broncos the best of luck," said Porter. "Since I don't like the way I look in orange, I look forward to seeing Doug wearing a Seahawks jersey."
Super Bowl Sunday is still a few days from now, but both credit unions have already started good-natured smack talk on Twitter: @Bellco_CU, @BECU; and, Facebook: Bellco, BECU.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
