Heather Anderson's Dec. 6, 2013, column—Credit Unions Are Knocking on Death's Door—was thought provoking and sent a sound and sober message not only to credit unions, but also to trade associations and the NCUA.
Credit unions are decreasing in numbers as competition increases, the economy changes and the technology in handling financial transactions evolves. Those credit unions that will move forward into the future must work each day to meet the demands of their members. This includes providing not only the best service with existing products, but also rolling out new and innovative products and services.
In a recent speech before the leaders of credit union trade associations from across the country, I also challenged the industry to think about the year 2020. What will credit unions look like? What will they need if they are to continue to be relevant players in the financial services arena? What can their organizations do to empower and assist them?
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