Bacon helped make One Nevada Credit Union's marketing campaign extra tasty.

Credit unions from coast to coast tapped into pop culture, entertainment and social media to raise awareness, engage members and increase revenue in 2013.

Some co-ops took unusual steps to capture members’ attention. For example, the $522 million Credit Union of America in Wichita, Kan., invited attendees at its annual meeting in March to join in doing the Harlem Shake, a popular dance, and to create a video.

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