Cyber security, fraud and protecting the tax-exempt status for credit unions are all issues important to readers of Credit Union Times; but apparently, so are cuddly credit union mascots.

One of the stories that garnered the most views on CUTimes.com in 2013 was about the hundreds of mascots that represent credit unions around the country to create a fun, entertaining presence at events such as branch grand openings, community events and even parades. Many credit unions have created mascots to support their kids' clubs, while others just want to bring a little excitement into their credit union.

"I was surprised to hear how popular the story on mascots was, but, I'm excited to hear there was such interest," said Robin McKenzie, senior vice president, marketing &communications of the $2.2 billion Redwood Credit Union in Santa Rosa, Calif. "The mascots have helped our young members identify with our new youth programs and we plan to continue to use them to market those products."