James Robert Lay is so confident that humanized digital marketing and lead generation is the way of the future, he's bet everything on it.

For more than a decade the team at PTP New Media, now CU Grow, has been focused on helping credit unions destroy the box. But a little more than one year ago, the CEO began questioning the role his company has been playing.

"We've had a lot of fun and success generating over 150,000 leads for credit unions over the years, but a big challenge I saw is we could keep doing what we do. At the end of the day all roads lead back to digital," Lay said. "We've had some fantastic growth, but we were becoming a full service agency, and it was time to take a step back and evaluate where we want to go."

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