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CUNA Marketing Council Offers White Paper on Metrics

Objective measurements to quantify marketing life effects a focus of research from CUNA group.

By Nicholas Ballasy | Updated on November 26, 2013

The CUNA Marketing & Business Development Council has released a new white paper that promotes the use of objective measurements to quantify the effect of marketing on a credit union’s bottom line.

“Mastering Metrics: Measure What Matters in Marketing and Business Development” outlines a system that helps determine what “metrics to measure, what information is needed to make those metrics actionable inside and outside the marketing department, and how to work with colleagues in other departments to make those metrics as useful as possible,” according to a CUNA press release issued Monday.

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