One thing that might keep Northwest Federal Credit Union President/CEO Chris McDonald up at night is when a member uses Apple's Passbook digital wallet or PayPal to make purchases at restaurants, entertainment venues and gas stations on a daily basis and then once a month or so, cash is shifted from the member's Northwest shared draft account to Apple or Google.
What the $2.6 billion credit union in Herndon, Va., loses in that scenario, said McDonald, is just about everything. The transaction data is opaque to Northwest, interchange fees vanish, and the member relationship could potentially erode.
Read more in the Nov. 20 payments focus report:
|- Go and Do, Not Wait and See: Filene Exclusive
- Evolution From Checks Takes Collaboration: Guest Opinion
That is why his credit union has joined with a couple dozen others to launch CU Wallet - designed to be a digital wallet for the 21st century consumer – but he stressed in an interview that maybe CU Wallet will prevail, maybe it won't, but what is inevitable is that digital wallets will soon stampede across the marketplace and one thing McDonald is determined to avoid is becoming roadkill in what he believes is a coming consumer adoption of tools that let users pay by smartphone.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.