For the first time ever, Enterprise Car Sales has rolled out a commercial as part of a broader campaign highlighting its brand as a total transportation solution, the company said.

A service of Enterprise Rent-A-Car in St. Louis, Enterprise Car Sales said the commercial focuses on the ease of a negotiation-free used car-buying experience, a strategy the company said it pioneered in 1962.

“Many credit unions refer their members to Enterprise Car Sales,” said Mike Bystrom, vice president of car sales at Enterprise Car Sales.

For the first six months of 2013, Bystrom said Enterprise reported a nearly 20% year-over-year increase in used car loan volume with its local credit union partners, generating $224 million from January through June.

With approximately 130 locations nationwide, Enterprise Car Sales said it features more than 120 makes and models of late-model used vehicles ranging from luxury cars to cargo vans, SUVs and economy cars.

“This advertising campaign reminds customers that they receive the same high level of service from Enterprise, whether they're buying or renting a car,” Bystrom said.

The Enterprise Car Sales 30-second television spot launched Oct. 21 during the ABC, CBS and NBC primetime television lineups, the company said.