MoveCU.com, a credit union shopping website and lead generator that debuted at the 2013 Conference of the Marketing Association of Credit Unions in Las Vegas, has formed joint venture partnerships with four organizations:

• CreditJeeves.com, a Minnetonka, Minn.-based National Credit Reporting Agency that helps consumers improve their credit score and provides leads to auto dealerships;

• RentTrack.com, a new website, also in Minnetonka, that helps college students and other tenants build a credit history by reporting rental payments to the major credit bureaus and enables landlords to accept online payments;

• Woodlark Companies, based in Miami, Fla., oversees more than 5,000 apartment units in 13 states and at 21 different universities; and

• WesPac Campus Communities, based in Santa Barbara, Calif., handles student housing at campuses such as Michigan State University.

"Credit unions that subscribe to MoveCU will have the opportunity to market their products and services directly to potential members who use CreditJeeves and RentTrack, including students living in properties managed by Woodlark and WestPac that will be invited to join RentTrack," said Kevin Dawson, co-founder of MoveCU.com, which was launched by Santa Barbara, Calif.-based Orien Investments LLC.

"It's a completely new marketing technique for financial services. Banner ads are customized with offers based on a consumer's credit report and other consumer-supplied data. So, in a way, it's similar to a pre-approval process. By combining our powerful search engine with the innovative technology created by our new partners, we will have an amazingly powerful force to help credit unions market services and products, such as loans, to earn new members and new revenue."