While 63% of members say they trust their credit union a great deal, only 18% of credit union households surveyed place a great deal of trust in credit union financial advisers.
That's one of the findings from a study from Charlotte, N.C.-based research firm Kehrer Saltzman & Associates, which was sponsored by CUNA Brokerage Services Inc.
"There is a wide gap between how credit union members view their credit union and their perception of the financial advice they can get from the credit union," said Tim Kehrer, senior research analyst at Kehrer Saltzman and a co-author of the study.
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