The age of advertising is safely behind us. Members are overwhelmed by too many marketing messages, and have learned to tune it all out. However, don't take that as a suggestion to reassign your credit union's marketing staff to the teller line. 

It's just that the focus of marketing has shifted, and is now less promotional and more informational. That's why content marketing has generated so much -interest recently.

In its simplest form, content marketing is about using educational, informational or entertaining content to market your -products and services. It's like product placement in a blockbuster movie, except you own the movie and it's up to you to make sure that movie is well-attended, not to mention deserving of blockbuster status.