The report from Javelin Strategy + Research could not be more ominous. Financial institutions, credit unions included, have dropped the ball with a huge market segment that simply overlooks them when it comes to digital bill pay.
Noted the Javelin report titled "2013 Online Banking and Bill Payment Forecast:" (Bill pay) adoption will remain unacceptably at through 2018 unless nancial institutions take action to upgrade services, counter misperceptions about paying bills at FIs, and specically target 29 million Americans who are only one step away from paying bills at their bank or credit union.
"The priority list of holdouts is topped by a newly identified segment of nearly 11 million Digital Drifters, dened as consumers who bank online and use mobile banking but do not pay bills at their primary FI," the report said.
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