For the past few weeks, drivers on major roads in Las Vegas have spotted a popular breakfast food on billboards, but the ads aren't for a restaurant.
The digital billboards displaying sliced bacon are part of the BACON campaign—which stands for Bad A$$ Checking from One Nevada—launched earlier this month by One Nevada Credit Union.
To promote its suite of checking products and new services, such as Ca$h Perks, KeepTrack and free text alerts, the $700 million, 75,500-member credit union in Las Vegas launched the campaign on Aug. 1 with a teaser: a single slice of bacon on giant digital billboards throughout the area.
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