The $1.9 billion Chartway Federal Credit Union in Virginia Beach, Va. announced Aug. 13 it will consolidate two previously merged Utah-based credit unions effective Oct. 1. The two credit unions–HeritageWest and Utah Central–are both located in the greater Salt Lake City area and were merged into Chartway in 2010 and 2011, respectively.
President/CEO Ron Burniske said member feedback received earlier this year revealed the need for the new branding strategy.
"(Members) told us they weren't aware that HeritageWest and Utah Central belonged to a family of credit unions, giving them access to any of their branch locations, ATMs and online, mobile, and telephone banking services," he said. "So, it only made sense to create the clarity members were seeking by uniting the two brands under one name: HeritageWest."
The transition process should be a seamless one for members, as all divisions within the Chartway family operate on the same systems and offer the same suite of products, Burniske said.
"We are grateful that our members were honest enough to tell us that what's really important to them is not the name on the building but the people who are in it," Burniske said. "Bringing these credit unions together will simply enable us to better serve our members, make it even more convenient to bank with us, and to provide the best possible financial experience."
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