Filene Research Institute and leading digital strategy research firm Novarica of New York have launched a new Digital Strategies program designed to help credit unions increase online sales by adapting to consumers' changing shopping behaviors.
"Our research shows that online is now the primary research and shopping channel for a majority of consumers," said Jason Milesko, chief impact officer at Filene in Madison, Wis.
"We want to enable credit unions to quickly adapt to consumers' changing shopping behaviors, give them tactics to improve online visibility, and make their online shopping experience effortless for consumers," Milesko said.
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