Filene Research Institute and leading digital strategy research firm Novarica of New York have launched a new Digital Strategies program designed to help credit unions increase online sales by adapting to consumers' changing shopping behaviors.
"Our research shows that online is now the primary research and shopping channel for a majority of consumers," said Jason Milesko, chief impact officer at Filene in Madison, Wis.
"We want to enable credit unions to quickly adapt to consumers' changing shopping behaviors, give them tactics to improve online visibility, and make their online shopping experience effortless for consumers," Milesko said.
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According to Filene research, 50% of consumers report searching exclusively online for financial services products, and mobile searches for banking terms increased by 20 times in the past three years.
Milesko said the Digital Strategies program will help credit unions use their online channels more effectively to attract members and retain loyalty with:
- Competitive benchmarking and online visibility assessment
- On-demand phone and email support
- Briefs and reports
- Online training
- Best practices webinars
- Access to an exclusive Filene Digital Strategy community
"Online visibility is essential for credit unions," Rob Rubin, managing director at Novarica, said in the announcement. "Many consumers today shop online and buy in other channels like the branch. Small changes in online experience and making products easy to find have an enormous impact on sales."
Program participation costs are determined by credit union membership and asset size.
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